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Latest Articles
Spanish Unions and Politicians Warn a Cupra-Only Martorell Is No Substitute for SEAT
3+ day, 12+ hour ago (459+ words) The question is what happens to production capacity, plant workers, and the supply chain built around the Spanish automaker if SEAT disappears in favor of the Cupra brand. CCOO and UGT made that point clearly in a joint statement, with…...
I was there when Seat's future started looking uncertain??? 15 years ago
3+ day, 20+ hour ago (748+ words) I was there when Seat's future started looking uncertain – 15 years ago Autocar...
Volkswagen's Seat Brand Deserved Better
5+ day, 8+ hour ago (768+ words) There’s something deeply unsatisfying about the way Seat’s story could end. After 76 years, the Spanish automaker may be heading toward the automotive graveyard, not because its cars suddenly became terrible, but because parent company Volkswagen Group appears to have decided…...
Seat brand could be phased out in favor of Cupra, says Volkswagen
5+ day, 14+ hour ago (492+ words) Volkswagen to focus and invest more in Seat's Cupra brand There seems to be no end to Volkswagen's financial woes. After recently announcing they plan to cut 50,000 jobs and shutter several plants amid a major restructuring, it looks like Volkswagen…...
Seat Says They're Not Dead, But Might Not Survive Either
1+ week, 2+ day ago (17+ words) Seat isn't going away anytime soon, but it's future after 2030 looks bleak...
Volkswagen Group Spanish Brand SEAT Reportedly Set for Retirement by 2029 in Favor of Cupra
1+ week, 3+ day ago (455+ words) Give yourself a minute to understand the implications of this development. As recently as January 2026, the suits in Wolfsburg presented SEAT as an important part of its future. The latest official SEAT and Cupra materials even outlined an electrification roadmap…...