"With any brand that I've been a part of, I've always believed that grassroots marketing is the best way to go," Dethmers said. “People want to have their hands shaken. They want to be acknowledged. They want to know that…
AU Small Finance Bank has rolled out a bouquet of festive offers for its credit card customers this Diwali week. The offers bring savings at India's most-loved brands, from BookMyShow, Zomato, Swiggy and BigBasket to Reliance Digital, MakeMyTrip and Vijay…
The government has formed a six-member cabinet committee, headed by the finance minister, to review issues relating to the fixing, revision and adjustment of employees’ pay grades and various allowances. The Finance Division will provide secretarial support to the committee,…
Kazakhstan has announced that it is fully prepared to resume the transit of raw materials to Europe via the strategically important "Druzhba" (Friendship) oil pipeline. During a press conference held on November 4, Kazakh Deputy Energy Minister Yerlan Akkenzhenov revealed that…
Prabhjeet Singh described companies moving from pilots to large-scale deployments and said payment announcements are expected within weeks. India is ChatGPT’s largest market by weekly active users, and its local user base has doubled since January, OpenAI India Managing Director…
Social media has become a go-to channel for brands looking to reach consumers, drive engagement and make the most of their advertising budgets. But while social offers convenience and measurable results, is relying on it alone enough to build lasting…
By Arnaud Blanchard for Vibe Black Friday falls on Nov. 27 this year. Much of what shoppers will want that day is taking shape right now. It usually goes like this. An air fryer you looked up in October shows up…
The 35-page guide offers insights into seasonal trends and a list of major events for the coming year to help brands plan forward-facing strategies. There are less than two months left in 2026, which means it’s time to start planning for…
A company in Rohini, New Delhi, gave its employees an expensive Diwali surprise by gifting them iPhone 16 smartphones. The gesture was shared on the company’s official Instagram page, where a short clip showed the phones placed on employees’ desks as…
Oct 22, 2026, 9:39 am Omnicom has released a report titled 'backlash' which states that 67% of people globally find influencers 'really annoying'. It states that after years of being overused, the influence machine is 'wearing thin' as manufactured engagement and algorithmic repetition have…
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