Liberty Shoes’ Multi-Brand Strategy in the Indian Footwear Market
Liberty began in 1954 as a small shoe manufacturing unit in Karnal, Haryana, and was incorporated as a public company in 1986. A 2014 World Footwear profile lists its brand portfolio as Coolers, Fortune, Force 10, Gliders, Windsor, Senorita, Tiptop, Footfun, Prefect and Warrior.