4+ day, 17+ min ago   (714+ words) Wingstop ties a $27.99 pass to 18 weeks of football, blending watch-party culture, limited-time flavors and loyalty. Football season is built on repetition. The same group chat lights up before kickoff, the same friends argue over the screen, and the same food…...

5+ day, 6+ hour ago   (674+ words) Cision has released its 2026 State of the Media Report, based on a global survey of 1,899 journalists across 19 markets, detailing how story sourcing is changing under newsroom pressure. The company outlined the findings in its official announcement. The more interesting question…...

1+ week, 20+ hour ago   (1105+ words) Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build recognition. Here's the problem with building an ad campaign around a blank space: anyone can fill it in with anything,…...

1+ week, 2+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 4+ day ago   (424+ words) Shopee’s 9.9 campaign uses a jingle rewrite and two artist personas to frame shopping as identity, supported by themed promo days. When an e-commerce sale gets its own jingle rewrite, that is a clue it is trying to live longer than…...

1+ week, 5+ day ago   (597+ words) Hershey’s pairs Creme Bars with Katseye and a “Pinky Up” gesture, aiming for repeatable, UGC-friendly indulgence across TV, social, and OOH. If you have ever watched a trend turn into a gesture, then into a “you had to be there…...

1+ week, 5+ day ago   (759+ words) Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury. There’s a specific kind of Gen Z indulgence that isn’t about flexing, it’s about feeling. A small treat…...

1+ week, 5+ day ago   (609+ words) Motion's acquisition of Vehr deepens its Cincinnati presence and expands its integrated communications bench. The Motion Agency has acquired Vehr Communications, giving the Chicago-based independent agency a larger Cincinnati operation and a broader workforce. The transaction takes effect October 1, with…...

2+ week, 1+ day ago   (585+ words) Beefeater’s Beefeater 0.0 spot taps “Virtual Insanity” nostalgia to position moderation as aspiration, as Pernod Ricard looks to innovation Some music videos never really leave the group chat. Jamiroquai’s “Virtual Insanity” is one of those rare ‘90s clips that still feels instantly…...

3+ week, 1+ day ago   (592+ words) Ann Taylor returns with its first major campaign since 2017, adding a Sept. 8 NYFW pop-up and a Substack newsletter to extend the story beyond ads. Ann Taylor is trying to make “workwear” feel like a life category again, not a corporate…...