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News
New data suggests Nikon trails behind Canon and Sony in Japan??? are entry-level mirrorless cameras the key to success?
2+ day, 16+ hour ago (487+ words) Nikon hasn’t had a true entry-level camera since it discontinued the Nikon D3500 in 2022. Could this be hurting its imaging business in the long run? The BCN Awards, sourced using data from major Japanese electronic retailers, has published its 2026 results and…...
OM System PEN preorders are now open — and one retailer is throwing in a free strap with this stylish and affordable camera
3+ day, 16+ hour ago (267+ words) This stylish camera is surprisingly affordable Probably the best option for preorder today is over at Adorama, where you can get yourself a free wrist strap alongside both the body-only and kit-lens options. The strap in question is a black…...
This 'astounding' full-frame camera was expensive on launch, but it's now much cheaper – with a great lens too!
4+ day, 15+ hour ago (242+ words) Home / Latest / Latest Deals / This ‘astounding’ full-frame camera was expensive on launch, but it’s now much cheaper – with a great lens too! It delivers both resolution and speed in abundance – a 50.1MP full-frame sensor is combined with the ability to shoot…...
Best of both worlds – this full-frame mirrorless camera takes DSLR lenses, too. Save money today!
5+ day, 14+ hour ago (265+ words) Home / Latest / Latest Deals / Best of both worlds – this full-frame mirrorless camera takes DSLR lenses, too. Save money today! When we are asked to recommend the best all-round full-frame mirrorless camera, the Nikon Z6III comes very high in the list, as…...
Forget interchangeable lenses, this camera has swappable everything from sensor to mount
1+ week, 2+ day ago (250+ words) A German engineer is building what could be the first commercially available fully customizable modular digital camera system Swappable lenses are common, but one engineer is building a fully customizable modular camera system that can swap sensors, mounts, and software....
PetaPixel Is WRONG: Nikon Does NOT Sell More Mirrorless Cameras Than Fujifilm
1+ week, 3+ day ago (479+ words) This is the last chapter to the camera brand market share data. In previous episodes: As we already reported, PetaPixel made a piece, starting by criticizing all publications who reported about the “Fujifilm is third” Nikkei data, calling it just…...
Why the first Chinese mirrorless cameras will massively disrupt the market — and why that's a good thing
1+ week, 6+ day ago (452+ words) Insta360 is set to deliver a new kind of camera soon, and I wouldn't write off Viltrox either Want one of the best mirrorless cameras? Unless it's a Leica or a Hasselblad, right now it'll come from Japan. But a new…...
OM System is building a compact, retro mirrorless camera. It couldn’t come at a better time
2+ week, 1+ day ago (385+ words) A report from Japan suggests that OM System's camera sales have dropped by about 10,000 cameras. Could a new PEN be just what the company needs? The secret is out: in an abnormally revealing teaser, OM System has revealed that a…...
SG Image Launches AF 35mm F1.4 Lens for APS C Mirrorless Cameras
2+ week, 6+ day ago (178+ words) Technetbook SG Image Launches AF 35mm F1.4 Lens for APS C Mirrorless Cameras SG Image has launched its new AF 35mm F1.4 autofocus lens for APS C mirrorless cameras. The compact prime features an all metal build, a 52.5mm full frame equivalent focal length, and…...
Mirrorless seen as better than DSLR for first interchangeable-lens camera
3+ week, 3+ day ago (328+ words) An analysis says consumers buying their first interchangeable-lens camera may be better off choosing mirrorless models rather than DSLRs, as most new autofocus, video and lens development is focused on mirrorless systems. Engadget said mirrorless lineups now span entry-level APS-C…...