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News
Why Regional Personalisation Could Be the Key to Winning India’s Festive Shopper
4+ day, 3+ hour ago (896+ words) “Same festival, different reasons to shop.” – This thought is becoming increasingly important for brands preparing for India’s 2026 festive season. Consumer demand is already showing strong momentum. FMCG demand is projected to grow 9% to 11% between August and November, supported by improving…...
Brand building and performance marketing must integrate to drive stronger business outcomes: Vibhor Gulati, Defodio Digital
4+ day, 3+ hour ago (1623+ words) Medianews4u.com caught up with Vibhor Gulati, Founder Defodio Digital. Defodio Digital handles brands such as INALSA, Pizza Hut, Ultraviolette, H&R Johnson Tiles, Kohler, Pantaloons, Apollo Hospitals, Apollo Tyres, Coursera and others. Here is an overview of the recent campaigns…...
Billion and realme TechLife Partner with CloudTV’s thunderOS to Expand Smart TV Ecosystem
4+ day, 22+ hour ago (368+ words) Mumbai: Billion and realme TechLife have partnered with CloudTV to integrate its latest CTS-certified Smart TV operating system, thunderOS, into their Smart TV offerings. The partnership goes live today, with the Smart TVs available for purchase on Flipkart. CloudTV, which…...
Creator18 unveils new identity to build enduring creator brands and IP
4+ day, 21+ hour ago (281+ words) Mumbai: Creator18, India’s first creator-led media network and a venture of Network18, has unveiled its new brand identity as it strengthens its focus on creator-led media, intellectual property and new-age audience engagement. Anurag Iyer has taken charge as Chief Executive Officer of…...
Zee 5 unveils reimagined streaming experience with AI-led discovery, premium English slate and Free 5
4+ day, 22+ hour ago (363+ words) Mumbai: Zee 5 has unveiled a major revamp of its streaming experience across Mobile and Connected TV, combining smarter personalisation, AI-led discovery, richer visual navigation and a seamless cross-screen experience as it seeks to simplify how audiences discover and consume entertainment....
Hamilton Sciences partners with WebEngage to build personalised customer engagement journeys
4+ day, 23+ hour ago (363+ words) MediaNews4U Hamilton Sciences partners with WebEngage to build personalised customer engagement journeys Mumbai: WebEngage, a customer engagement and retention platform, has partnered with Hamilton Sciences Pvt. Ltd. (HSPL), a personal and home care company, to strengthen customer engagement across its brands…...
AI is the tool; the judgment is still ours: Rubbal Datta, Mandrake Tech Labs
5+ day, 3+ hour ago (621+ words) MediaNews4U.com caught up with Mandrake Tech Labs CEO Rubbal Datta Q. What’s the first thing that will change at Mandrake in the first 90 days under new leadership? The first thing that changes is posture, not process, we start listening hard, then…...
Lawyered appoints Surendra Srivastava to Advisory Board
5+ day, 4+ hour ago (318+ words) Mumbai: Lawyered, India’s roadside legal infrastructure platform for the mobility ecosystem, has appointed Surendra Srivastava to its Advisory Board as Advisor, Insurance and OEM Ecosystem. Srivastava recently retired from Maruti Suzuki after a 25-year stint during which he led the…...
PointAI appoints Ravi Krishnan as Chief Business Officer
5+ day, 4+ hour ago (499+ words) Bengaluru: PointAI Private Limited, a Simulation AI company focused on virtual try-on, 3D product visualisation, AI catalogue generation and intelligent shopping assistants, has appointed Ravi Krishnan as Chief Business Officer (CBO). Krishnan joins PointAI from Coupang in South Korea, following a…...
Amazon India seller base hits 20 Lakh, seller assistant interactions jump 7.5x
5+ day, 20+ hour ago (524+ words) Mumbai: Amazon India’s seller base has crossed the 20-lakh milestone, with more than 3 lakh sellers joining Amazon.in, marking the marketplace’s strongest year-on-year growth in seller numbers in three years. The company attributed the expansion to lower selling fees, increasing…...