5+ day, 10+ hour ago   (674+ words) Cision has released its 2026 State of the Media Report, based on a global survey of 1,899 journalists across 19 markets, detailing how story sourcing is changing under newsroom pressure. The company outlined the findings in its official announcement. The more interesting question…...

1+ week, 23+ hour ago   (1105+ words) Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build recognition. Here's the problem with building an ad campaign around a blank space: anyone can fill it in with anything,…...

1+ week, 2+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 5+ day ago   (597+ words) Hershey’s pairs Creme Bars with Katseye and a “Pinky Up” gesture, aiming for repeatable, UGC-friendly indulgence across TV, social, and OOH. If you have ever watched a trend turn into a gesture, then into a “you had to be there…...

1+ week, 5+ day ago   (759+ words) Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury. There’s a specific kind of Gen Z indulgence that isn’t about flexing, it’s about feeling. A small treat…...

2+ week, 2+ day ago   (585+ words) Beefeater’s Beefeater 0.0 spot taps “Virtual Insanity” nostalgia to position moderation as aspiration, as Pernod Ricard looks to innovation Some music videos never really leave the group chat. Jamiroquai’s “Virtual Insanity” is one of those rare ‘90s clips that still feels instantly…...

3+ week, 1+ day ago   (592+ words) Ann Taylor returns with its first major campaign since 2017, adding a Sept. 8 NYFW pop-up and a Substack newsletter to extend the story beyond ads. Ann Taylor is trying to make “workwear” feel like a life category again, not a corporate…...

3+ week, 2+ day ago   (758+ words) Ann Taylor’s “This Is Ann” campaign pairs NYC-shot ads with a NYFW pop-up and Substack content, signaling a brand reset after years of quieter Ann Taylor is stepping back into the spotlight at a moment when “workwear” is not just…...

3+ week, 5+ day ago   (537+ words) Toronto will temporarily co-name part of Yonge Street “BTS Boulevard” and light City Hall purple, showing how cities formalize fandom travel moments. When a city starts dressing itself in purple, you know a fandom moment has moved past the venue…...

3+ week, 6+ day ago   (706+ words) JCPenney uses a wellness-themed parody and a “retail regret” trade-in to position value as trust, not just price, for trade-down shoppers. When money is tight, “finding a deal” stops feeling like a fun little win and starts feeling like a…...